Kirschbaum Named SFMTA Director of Transit

The San Francisco Municipal Transportation Agency (SFMTA) has appointed Julie Kirschbaum director of transit, effective immediately. Kirschbaum, who has served as acting director since last October, will be responsible for the overall direction and management of the agency’s Transit Division.

“Over the last several months, Julie has proven to be very responsive to feedback from the MTA Board and the general public,” stated Malcolm Heinicke, SFMTA Board chair. “Julie is a transit expert and she has taken responsibility for the issues that have occurred on her watch so far. I respect her candor and tenacity and I am confident she will give it her all to bring the changes we need to make our system better.

With more than 20 years of transportation experience, Kirschbaum was appointed the agency’s chief transportation officer in 2017, responsible for more than 2,500 Muni staff. She also has experience managing the Transit Planning and Scheduling group, and she implemented a system-wide redesign known as Muni Forward. Prior to SFMTA, she served as a senior transportation planner with the San Francisco County Transportation Authority and as a private sector consultant.

Kirschbaum graduated from Brown University and earned a master’s degree in city planning from the Massachusetts Institute of Technology (MIT)

“Julie has immense knowledge, talent and passion that can bring a new approach to leading the Transit division,” remarked SFMTA Director of Transportation Ed Reiskin. “I am confident that she is the right leader as Muni continues to move forward.”

“I am honored and humbled to take on this critical role,” said Kirschbaum. “While we have a lot of work to do, the steps we are taking now will help improve the system for everyone. If we remain committed to putting our riders first, replacing and expanding our fleet, continuing to invest in maintenance and ensuring our system is in a state of good repair, we will provide San Francisco with the world class system it deserves.”