Canadian Pacific (CP) has announced recent enhancements to its sales and marketing team, focusing on strategic improvements across all lines of its business.
"We have a proven operating model, the shortest routes in key markets, and are now making great strides in customer service," said Keith Creel, CP's president and CEO. "Over the last four years, a lot of work has been done to improve our cost structure and build a strong foundation for success. We are now well positioned to leverage CP's safe, highly efficient and low-cost transportation model."
John Brooks, CP's chief marketing officer, remarked, "We are now at an inflection point and are well positioned to grow the franchise, sell a competitive service and offer our customers a best-in-class, total transportation solution. CP delivers safely and efficiently from A to Z, but now by collaborating closely with our customers and actively listening, we better understand their needs and are taking action to strengthen our total product in the marketplace."
Two recent initiatives highlight CP's enhancements, including the purchase of new gensets and the opening of a lift in North Dakota.
CP has ordered 41 brand new gensets equipped with the latest telematics and most fuel efficient technology, the single largest purchase of gensets in railroad history. The 40-foot containers that house two large generators capable of powering up to 17 refrigerated ocean-going containers will be delivered throughout the remainder of 2017 and the first quarter of 2018. This will expand CP’s protective and perishable service (PPS) product and will allow the railroad to launch more transcontinental genset train starts from the ports of Vancouver and Montreal than any other Class I railroad.
CP opened a new "live" lift at Portal, N.D., in May. Portal is the border crossing for CP's intermodal traffic moving between Western Canada and the U.S. Midwest. The new service allows CP to lift single containers off of trains for inspection by Canadian and U.S. authorities as opposed to having entire intermodal cars set-off, eliminating non-targeted containers from being delayed at the border crossing.
"Simply put, we have fixed the engine and are now focused on sustainable growth and best serving our customers," added Creel.